Entrepreneurship and Application Analysis of Bamboo in the Field of Product Design

In product design, design is not an isolated concept. From concept formation to concrete realization, the choice of material constitutes basic elements of product, it is related to the final color, form, performance, and various other factors of the product. It is an important part of product design to fully combine materials properties with product characteristics and give full play to the greatest strengths of materials. The article analyzes the processing technology of bamboo materials through the research of bamboo material properties and basic elements and studies the application and transformation of traditional bamboo culture in modern product design from aspects of traditional cultural connotation, modernization needs, aesthetic characteristics, and cultural elements. The article also elaborates characteristics of bamboo materials and bamboo products from the perspective of environmental protection; analyses the status quo and trends of bamboo cultural product design; combs aesthetic characteristics of bamboo design from the perspective of modeling, color, artistic conception, and material systematically. Meanwhile, types of bamboo cultural elements are discussed, and the de-velopment direction of bamboo cultural product design and the perspective of innovative application are proposed.