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Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China

Research Article

Research on Packaging Design of Regional Public Brand Based on "Internet+"

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  • @INPROCEEDINGS{10.4108/eai.16-9-2022.2324892,
        author={Mengting  Hu and Xinwei  Liu and Zhiming  Huang},
        title={Research on Packaging Design of Regional Public Brand Based on "Internet+"},
        proceedings={Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2022},
        month={12},
        keywords={internet +; rural revitalization; kano model; regional public brand; brand design},
        doi={10.4108/eai.16-9-2022.2324892}
    }
    
  • Mengting Hu
    Xinwei Liu
    Zhiming Huang
    Year: 2022
    Research on Packaging Design of Regional Public Brand Based on "Internet+"
    ADDT
    EAI
    DOI: 10.4108/eai.16-9-2022.2324892
Mengting Hu1,*, Xinwei Liu1, Zhiming Huang1
  • 1: Jiangxi University of Finance and Economics
*Contact email: 10311446182@qq.com

Abstract

This paper takes Suichuan County, Ji'an City, Jiangxi Province regional public brand "Tian Yuan Sui Yue" brand packaging design as an example, comprehensively analyzes and interprets the current problems and solutions of regional public brand packaging design re-search under the background of "Internet + rural revitalization" strategy. Through the presentation of the data model and data analysis, the design of the packaging of agricultural products is given scientific and accurate, and the competitiveness of the brand is built and the satisfaction of the users is improved from the perspective of packaging design, which provides a reference basis for the subsequent development of packaging design.

Keywords
internet +; rural revitalization; kano model; regional public brand; brand design
Published
2022-12-02
Publisher
EAI
http://dx.doi.org/10.4108/eai.16-9-2022.2324892
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