Research Article
Research on Packaging Design of Regional Public Brand Based on "Internet+"
@INPROCEEDINGS{10.4108/eai.16-9-2022.2324892, author={Mengting Hu and Xinwei Liu and Zhiming Huang}, title={Research on Packaging Design of Regional Public Brand Based on "Internet+"}, proceedings={Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China}, publisher={EAI}, proceedings_a={ADDT}, year={2022}, month={12}, keywords={internet +; rural revitalization; kano model; regional public brand; brand design}, doi={10.4108/eai.16-9-2022.2324892} }- Mengting Hu
Xinwei Liu
Zhiming Huang
Year: 2022
Research on Packaging Design of Regional Public Brand Based on "Internet+"
ADDT
EAI
DOI: 10.4108/eai.16-9-2022.2324892
Abstract
This paper takes Suichuan County, Ji'an City, Jiangxi Province regional public brand "Tian Yuan Sui Yue" brand packaging design as an example, comprehensively analyzes and interprets the current problems and solutions of regional public brand packaging design re-search under the background of "Internet + rural revitalization" strategy. Through the presentation of the data model and data analysis, the design of the packaging of agricultural products is given scientific and accurate, and the competitiveness of the brand is built and the satisfaction of the users is improved from the perspective of packaging design, which provides a reference basis for the subsequent development of packaging design.
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