Research Article
A Quantitative Analysis of Indoor Fitness Facilities for the Elders Based on SWOT-AHP Model
@INPROCEEDINGS{10.4108/eai.16-9-2022.2324889, author={Yingying Guo and Guangtao Ma}, title={A Quantitative Analysis of Indoor Fitness Facilities for the Elders Based on SWOT-AHP Model}, proceedings={Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China}, publisher={EAI}, proceedings_a={ADDT}, year={2022}, month={12}, keywords={indoor fitness facilities; the elders; design strategy; elderly-oriented; analytic hierarchy process; swot analysis method}, doi={10.4108/eai.16-9-2022.2324889} }- Yingying Guo
Guangtao Ma
Year: 2022
A Quantitative Analysis of Indoor Fitness Facilities for the Elders Based on SWOT-AHP Model
ADDT
EAI
DOI: 10.4108/eai.16-9-2022.2324889
Abstract
The purpose is to explore and analyze the key factors affecting indoor fitness facilities for the elders and put forward corresponding suggestions. The SWOT method is used to make an overall analysis on the internal factors and external conditions of the existing indoor fit-ness facilities, but it lacks corresponding supportive data and the process of quantitative analysis. Therefore, the AHP method is used to make quantitative analysis on the results of SWOT qualitative overall analysis, determining the weight order of important factors af-fecting the market competition of indoor fitness facilities for the elders, and then, the target-ed market competition strategies of indoor fitness facilities for the elders is formulated ac-cording to the weight order. The result is that the model combined with SWOT-AHP method can describe the market environment and competitive situation of indoor fitness fa-cilities for the elders more comprehensively and accurately, and then provide more con-vincing grounds for formulating market competition strategies for indoor fitness facilities for the elders. The conclusion is that the overall qualitative and quantitative analysis of SWOT-AHP method can reduce the subjectivity of decision makers' evaluation and analy-sis, which can be used as a reference for the competitive situation analysis of indoor fitness facilities of the same kind for the elders and promote the better development of indoor fit-ness facilities for the elders.
