Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China

Research Article

Research on the Influencing Factors of Creative Products on Traditional Culture Communication Based on Multiple Linear Regression

Download214 downloads
  • @INPROCEEDINGS{10.4108/eai.16-9-2022.2324885,
        author={Xulei  Zhao and Youyuan  Feng},
        title={Research on the Influencing Factors of Creative Products on Traditional Culture Communication Based on Multiple Linear Regression},
        proceedings={Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2022},
        month={12},
        keywords={multiple linear regression; cultural and creative products; communication effect; design strategy},
        doi={10.4108/eai.16-9-2022.2324885}
    }
    
  • Xulei Zhao
    Youyuan Feng
    Year: 2022
    Research on the Influencing Factors of Creative Products on Traditional Culture Communication Based on Multiple Linear Regression
    ADDT
    EAI
    DOI: 10.4108/eai.16-9-2022.2324885
Xulei Zhao1, Youyuan Feng1,*
  • 1: Beijing Institute of Technology
*Contact email: yy648488679@gmail.com

Abstract

Traditional culture will inevitably produce cultural discounts in the process of dissemination. This paper studies the cultural dissemination effect of cultural and creative products, and analyzes the different influences of various elements of cultural and creative products on the effect of cultural dissemination. The article aims to investigate the current situation of tradi-tional cultural dissemination of cultural and creative products, and collects data through questionnaires. Through multiple linear regression, the weight of the influence of various elements of cultural and creative products on the cultural dissemination effect is analyzed, so as to determine the positive impact of cultural creativity of cultural and creative products on the cultural dissemination of cultural and creative products, and propose design strategies for the analysis results in order to improve the cultural dissemination effect of cultural and creative products.