Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China

Research Article

Emotional Design of Cultural and Creative Products for Rural Tourism Based on AHP Hierarchical Analysis

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  • @INPROCEEDINGS{10.4108/eai.16-9-2022.2324884,
        author={Chengjun  Zhou and Lian  Chen and Lian  Cheng},
        title={Emotional Design of Cultural and Creative Products for Rural Tourism Based on AHP Hierarchical Analysis},
        proceedings={Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2022},
        month={12},
        keywords={rural tourism; cultural and creative products; ahp hierarchical analysis; emotional design},
        doi={10.4108/eai.16-9-2022.2324884}
    }
    
  • Chengjun Zhou
    Lian Chen
    Lian Cheng
    Year: 2022
    Emotional Design of Cultural and Creative Products for Rural Tourism Based on AHP Hierarchical Analysis
    ADDT
    EAI
    DOI: 10.4108/eai.16-9-2022.2324884
Chengjun Zhou1, Lian Chen1,*, Lian Cheng2
  • 1: Hubei University of Technology
  • 2: Dongfeng Commercial Vehicle Technology Center
*Contact email: 1770376918@qq.com

Abstract

In recent years, the development of the rural tourism industry has been rapid, but the design of rural tourism culture and creativity has been stagnant, and it is difficult to meet the spiritual needs and cultural identity of tourists. Based on the three layers of emotional design: in-stinctive layer, behavioral layer, and reflective layer, this paper analyzes the important indi-cators of emotional design through AHP hierarchical analysis, summarizes the design ideas of emotional rural tourism cultural and creative products, and verifies them through example applications, to create emotional rural tourism cultural and creative products to enhance rural The design of the product will be validated by example application, to create emotional rural tourism products to enhance the charm of the countryside and improve product design.