Research Article
Research on International Communication Effects of Chinese Culture Based on Web Search Data
@INPROCEEDINGS{10.4108/eai.16-9-2022.2324867, author={Jingyi Wang and Chong Zhang}, title={Research on International Communication Effects of Chinese Culture Based on Web Search Data}, proceedings={Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China}, publisher={EAI}, proceedings_a={ADDT}, year={2022}, month={12}, keywords={international communication effect of chinese culture; network search data; attention index}, doi={10.4108/eai.16-9-2022.2324867} }- Jingyi Wang
Chong Zhang
Year: 2022
Research on International Communication Effects of Chinese Culture Based on Web Search Data
ADDT
EAI
DOI: 10.4108/eai.16-9-2022.2324867
Abstract
The study constructs data indicators that showing the effect of international communication of Chinese culture based on Internet search data. Starting from the three-stage communication effect of audience cognition, attitude, and behavior, this study uses Google trend search data to build cultural attention indexes for material, relationship, and concept layer of Chinese culture. The results show that the international communication of Chinese culture has achieved certain effects in worldwide. The attention in different civilization circles is generally increasing, but the communication effects of different layers of culture under different civi-lization forms are quite different.
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