Proceedings of the 2nd International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2022, 16 April 2022, Semarang, Indonesia

Research Article

Consumer Satisfaction with Fittin Products in Terms of Packaging, Price, Taste, And Benefits

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  • @INPROCEEDINGS{10.4108/eai.16-4-2022.2320148,
        author={Saladin  Bonaparta and Bambang  Bernanthos and Syaiful  Syaiful and Jooner  Rambe},
        title={Consumer Satisfaction with Fittin Products in Terms of Packaging, Price, Taste, And Benefits},
        proceedings={Proceedings of the 2nd International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2022, 16 April 2022, Semarang, Indonesia},
        publisher={EAI},
        proceedings_a={ICLSSEE},
        year={2022},
        month={8},
        keywords={energy drink; herbal benefits; powder drink},
        doi={10.4108/eai.16-4-2022.2320148}
    }
    
  • Saladin Bonaparta
    Bambang Bernanthos
    Syaiful Syaiful
    Jooner Rambe
    Year: 2022
    Consumer Satisfaction with Fittin Products in Terms of Packaging, Price, Taste, And Benefits
    ICLSSEE
    EAI
    DOI: 10.4108/eai.16-4-2022.2320148
Saladin Bonaparta1,*, Bambang Bernanthos1, Syaiful Syaiful1, Jooner Rambe1
  • 1: Universitas Borobudur, Jakarta, Indonesia
*Contact email: saladinbonaparta@gmail.com

Abstract

Fittin product is a product made as an energy drink or energy booster, where this product is made from herbal ingredients, each of which has efficacy and no side effects and no preservatives. In this pandemic era, we must be able to maintain our stamina by drinking Products that can increase our immunity. With this, the authors make a journal by Giving questionnaires to consumers so that the energy drink product "Fittin" can compete in terms of packaging, price, taste, and benefits. With this survey it will be useful for this fittin product so that in the future it can be a reference or basis for perfecting development in the manufacture and marketing of the product itself.