Research Article
The Existence of Online Business by Ngudi Waluyo University Students Due to the Covid-19 Pandemic
@INPROCEEDINGS{10.4108/eai.16-4-2022.2319811, author={Setya Indah Isnawati and Jaya Ramadaey Bangsa and Ari Siswati and Fitri Dwi Jayanti and Arda Raditya Tantra}, title={The Existence of Online Business by Ngudi Waluyo University Students Due to the Covid-19 Pandemic}, proceedings={Proceedings of the 2nd International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2022, 16 April 2022, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICLSSEE}, year={2022}, month={8}, keywords={covid-19; online business; student; social; cognitive}, doi={10.4108/eai.16-4-2022.2319811} }- Setya Indah Isnawati
Jaya Ramadaey Bangsa
Ari Siswati
Fitri Dwi Jayanti
Arda Raditya Tantra
Year: 2022
The Existence of Online Business by Ngudi Waluyo University Students Due to the Covid-19 Pandemic
ICLSSEE
EAI
DOI: 10.4108/eai.16-4-2022.2319811
Abstract
The existence of online businesses has mushroomed since the Covid-19 pandemic, although previously, online activities, including online business, were not foreign to the public. This study aims to describe the existence of online businesses during the pandemic from a cognitive and social perspective and analyze the factors that influence it among students. This research uses descriptive quantitative methods and is supported by secondary data sources that come from references to similar research results, references in the form of literature studies and online news related to the topic of this research. Data collection was carried out between November 2021-January 2022, with a survey technique using a digital questionnaire instrument in the form of a google form distributed through social media and Whatsapp chat. Respondents who participated in this study amounted to 115 active students at Ngudi Waluyo University. The findings show that 52.3% of students have an interest in doing business online during the pandemic. Social factors include the activities and habits of UNW students during the pandemic and the widespread coverage factor through innovative online entrepreneurship features on various e-commerce media platforms. Meanwhile, cognitive factors include the resilience of UNW students during the pandemic and self-efficacy in developing individual businesses.
