Proceedings of the 2nd International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2022, 16 April 2022, Semarang, Indonesia

Research Article

Creative Economic Potential of The Fashion, Crafts and Culinary Sub Sector in The New Normal Era

Download901 downloads
  • @INPROCEEDINGS{10.4108/eai.16-4-2022.2319729,
        author={Basuki Surodjo and Pudji Astuty and Lucky Lukman},
        title={Creative Economic Potential of The Fashion, Crafts and Culinary Sub Sector in The New Normal Era},
        proceedings={Proceedings of the 2nd International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2022, 16 April 2022, Semarang, Indonesia},
        publisher={EAI},
        proceedings_a={ICLSSEE},
        year={2022},
        month={8},
        keywords={creative economy; fashion; culinary; crafts},
        doi={10.4108/eai.16-4-2022.2319729}
    }
    
  • Basuki Surodjo
    Pudji Astuty
    Lucky Lukman
    Year: 2022
    Creative Economic Potential of The Fashion, Crafts and Culinary Sub Sector in The New Normal Era
    ICLSSEE
    EAI
    DOI: 10.4108/eai.16-4-2022.2319729
Basuki Surodjo1,*, Pudji Astuty1, Lucky Lukman1
  • 1: Universitas Borobudur Jakarta, Indonesia
*Contact email: basuki_surodjo@gmail.com

Abstract

The sub-sector under the creative economy category has a high contribution of foreign exchange for a country's gross domestic product (GDP). Three of the 17 sub-sectors in the creative economy contribute the most to the structure of GDP and exports. Fashion, culinary, and craft products are the three sub-sectors. Each sub-sector contributes 41 percent to culinary, 17 percent to fashion, and 14.9 percent to crafts. This demonstrates that the Indonesian economy is becoming more competitive and innovative. In this era of globalization, creativity is needed because of the increasingly fierce competition between businesses. This makes businesses think creatively to make sure their business is more visible to consumers.