Proceedings of the International Conference on Application of AI and Statistical Decision Making for the Business World, ICASDMBW 2022, 16-17 December 2022, Rukmini Devi Institute of Advanced Studies, Delhi, India

Research Article

Determinants of intentions to use Grocery Apps in India: The role of attitude and offers

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  • @INPROCEEDINGS{10.4108/eai.16-12-2022.2326242,
        author={Madhu  Arora and Shubham  Agarwal and Meenakshi  Kaushik},
        title={Determinants of intentions to use Grocery Apps in India: The role of attitude and offers},
        proceedings={Proceedings of the International Conference on Application of AI and Statistical Decision Making for the Business World, ICASDMBW 2022, 16-17 December 2022, Rukmini Devi Institute of Advanced Studies, Delhi, India},
        publisher={EAI},
        proceedings_a={ICASDMBW},
        year={2023},
        month={2},
        keywords={grocery apps innovation customers perception},
        doi={10.4108/eai.16-12-2022.2326242}
    }
    
  • Madhu Arora
    Shubham Agarwal
    Meenakshi Kaushik
    Year: 2023
    Determinants of intentions to use Grocery Apps in India: The role of attitude and offers
    ICASDMBW
    EAI
    DOI: 10.4108/eai.16-12-2022.2326242
Madhu Arora1,*, Shubham Agarwal1, Meenakshi Kaushik2
  • 1: NDIM, Delhi, India
  • 2: SIMS, Delhi, India
*Contact email: profmadhuarora@gmail.com

Abstract

Present study is to know the Determinants of intentions to use Grocery Apps in India: The role of attitude and offers. Primary data based on structured questionnaire is collected from consumers using grocery apps. Independent variables are taken attitude of customers and offers provided. An intention to use grocery apps is treated as dependent variable. attitude also affects the intention positively and significantly. Further analysis can be done for relationship of customer satisfaction with independent variables. Demographic perception may be scope for further studies.