Research Article
Determinants of intentions to use Grocery Apps in India: The role of attitude and offers
@INPROCEEDINGS{10.4108/eai.16-12-2022.2326242, author={Madhu Arora and Shubham Agarwal and Meenakshi Kaushik}, title={Determinants of intentions to use Grocery Apps in India: The role of attitude and offers}, proceedings={Proceedings of the International Conference on Application of AI and Statistical Decision Making for the Business World, ICASDMBW 2022, 16-17 December 2022, Rukmini Devi Institute of Advanced Studies, Delhi, India}, publisher={EAI}, proceedings_a={ICASDMBW}, year={2023}, month={2}, keywords={grocery apps innovation customers perception}, doi={10.4108/eai.16-12-2022.2326242} }- Madhu Arora
Shubham Agarwal
Meenakshi Kaushik
Year: 2023
Determinants of intentions to use Grocery Apps in India: The role of attitude and offers
ICASDMBW
EAI
DOI: 10.4108/eai.16-12-2022.2326242
Abstract
Present study is to know the Determinants of intentions to use Grocery Apps in India: The role of attitude and offers. Primary data based on structured questionnaire is collected from consumers using grocery apps. Independent variables are taken attitude of customers and offers provided. An intention to use grocery apps is treated as dependent variable. attitude also affects the intention positively and significantly. Further analysis can be done for relationship of customer satisfaction with independent variables. Demographic perception may be scope for further studies.
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