Research Article
Impact of Green Washing on Consumers and Businesses
@INPROCEEDINGS{10.4108/eai.16-12-2022.2326240, author={Jatinder Kaur and Kanika Budhiraja and Nitika Gupta}, title={Impact of Green Washing on Consumers and Businesses}, proceedings={Proceedings of the International Conference on Application of AI and Statistical Decision Making for the Business World, ICASDMBW 2022, 16-17 December 2022, Rukmini Devi Institute of Advanced Studies, Delhi, India}, publisher={EAI}, proceedings_a={ICASDMBW}, year={2023}, month={2}, keywords={corporate green marketing green washing ethics and advertising}, doi={10.4108/eai.16-12-2022.2326240} }- Jatinder Kaur
Kanika Budhiraja
Nitika Gupta
Year: 2023
Impact of Green Washing on Consumers and Businesses
ICASDMBW
EAI
DOI: 10.4108/eai.16-12-2022.2326240
Abstract
The degree to which ethical values are ingrained in an organization's culture is one of the key variables influencing its performance. In the long term, clients develop loyalty and trust toward an ethical company. However, even the biggest corporations appear to disregard these moral principles in favor of increased profiting through green washing practices. Consumers will be better able to choose real green items if they are aware of the negative effects of green washing. Additionally, it will assist the businesses by educating them on how green washing practices harm their brand's reputation and customer loyalty, ultimately leading to a decline in sales and market share.
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