Research Article
Emergence of Consumer Happiness: A Bibliometric Study
@INPROCEEDINGS{10.4108/eai.16-12-2022.2326239, author={Reena Reena and H. K. Dangi}, title={Emergence of Consumer Happiness: A Bibliometric Study }, proceedings={Proceedings of the International Conference on Application of AI and Statistical Decision Making for the Business World, ICASDMBW 2022, 16-17 December 2022, Rukmini Devi Institute of Advanced Studies, Delhi, India}, publisher={EAI}, proceedings_a={ICASDMBW}, year={2023}, month={2}, keywords={consumer happiness bibliometric analysis co-occurrence vosviewer}, doi={10.4108/eai.16-12-2022.2326239} }- Reena Reena
H. K. Dangi
Year: 2023
Emergence of Consumer Happiness: A Bibliometric Study
ICASDMBW
EAI
DOI: 10.4108/eai.16-12-2022.2326239
Abstract
Consumer happiness is an essential topic of research for marketers since a cheerful customer is a pleased customer of a company, that produces considerable income for the firm as well as customer retention. The goal of this paper is to examine the consumer happiness as a marketing foundation and to assess the role of consumer happiness according to the ongoing research work, nations, authors, and publications in the field. For this purpose bibliometric analysis has been conducted using VOSviewer (version 1.6.16). The results show the analysis based on explored keywords, prominent authors, geographies, publishers in the area . Therefore, this paper presents an updated assessment of this rapidly expanding field, using a bibliometric method to highlight current advancements with the use of scientific maps.