Research Article
A Study on the Adoption of Digital Payments by Indian Youth
@INPROCEEDINGS{10.4108/eai.16-12-2022.2326162, author={Harsimran Kaur and Richa Mehta}, title={A Study on the Adoption of Digital Payments by Indian Youth}, proceedings={Proceedings of the International Conference on Application of AI and Statistical Decision Making for the Business World, ICASDMBW 2022, 16-17 December 2022, Rukmini Devi Institute of Advanced Studies, Delhi, India}, publisher={EAI}, proceedings_a={ICASDMBW}, year={2023}, month={2}, keywords={digital payments security acceptance convenience digital payment platform youth}, doi={10.4108/eai.16-12-2022.2326162} }- Harsimran Kaur
Richa Mehta
Year: 2023
A Study on the Adoption of Digital Payments by Indian Youth
ICASDMBW
EAI
DOI: 10.4108/eai.16-12-2022.2326162
Abstract
There are many instances in the near past like Demonetization, Digital India campaign etc. where payments which do not require any physical contact came in demand. But after the lockdown due to a pandemic hit India, the demand for digital payments saw a tremendous increase as people did not want to come in contact with anyone. So digital payments played a very important role during these times. As youth forms a major and important part of our country, this study tries to uncover and comprehend the key elements driving Indian youth's adoption of digital payments. After reviewing the literature, three variables were identified as independent while one variable was identified as dependent. For this, primary research with the help of a questionnaire was conducted. The sampling technique adopted here was purposive sampling (non-probability sampling) and 205 responses were collected and analyzed by using statistical tool SPSS.
