Proceedings of the First Jakarta International Conference on Multidisciplinary Studies Towards Creative Industries, JICOMS 2022, 16 November 2022, Jakarta, Indonesia

Research Article

Bizkid Sushi Product Promotion Design Based On Print Media

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  • @INPROCEEDINGS{10.4108/eai.16-11-2022.2326145,
        author={Ridwan  Jamal and Muliaty  Muliaty and Moh. Djazman Addin},
        title={Bizkid Sushi Product Promotion Design Based On Print Media},
        proceedings={Proceedings of the First Jakarta International Conference on Multidisciplinary Studies Towards Creative Industries, JICOMS 2022, 16 November 2022, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={JICOMS},
        year={2022},
        month={12},
        keywords={design promotion print media},
        doi={10.4108/eai.16-11-2022.2326145}
    }
    
  • Ridwan Jamal
    Muliaty Muliaty
    Moh. Djazman Addin
    Year: 2022
    Bizkid Sushi Product Promotion Design Based On Print Media
    JICOMS
    EAI
    DOI: 10.4108/eai.16-11-2022.2326145
Ridwan Jamal1,*, Muliaty Muliaty1, Moh. Djazman Addin2
  • 1: Graphic Design Department, Politeknik Negeri Media kreatif, Makassar, Indonesia
  • 2: Graphic Engineering Department, Politeknik Negeri Media kreatif, Makassar, Indonesia
*Contact email: wajana64@polimedia.ac.id

Abstract

Print media still has a large enough role to be used to attract consumer interest in promoting Sushi Bizkid products in Makassar City. This is due to the low level of public access to online media related to new food menu choices in the city of Makassar. This print media can be made to assist facilitators in conducting interpersonal communication during training or group activities. Besides that, print media can also be used as reading reference material or as instructional media in communicating new technologies and ways of doing things to promote a product or service through (Leaflets, Brochures, Posters, Stickers, Bulletins, X-Benner, Billboards, etc. ). Print products are an effective medium that is used by writers as a reference material in promoting Sushi Bizkid products. like sushi bizkid which is a business that arranges the concept of YATAI (five feet) in Makassar, so the authors make a print media design to support the promotion of this sushi product.