Research Article
The Challenges and Strategies of Printing Industry
@INPROCEEDINGS{10.4108/eai.16-11-2022.2326107, author={Lala Hucadinota Ainul Amri and Dinesh Basti Farani and Noor Azly Mohammed Ali and Rusmadiah Anwar}, title={The Challenges and Strategies of Printing Industry}, proceedings={Proceedings of the First Jakarta International Conference on Multidisciplinary Studies Towards Creative Industries, JICOMS 2022, 16 November 2022, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={JICOMS}, year={2022}, month={12}, keywords={challenges strategies printing industry}, doi={10.4108/eai.16-11-2022.2326107} }- Lala Hucadinota Ainul Amri
Dinesh Basti Farani
Noor Azly Mohammed Ali
Rusmadiah Anwar
Year: 2022
The Challenges and Strategies of Printing Industry
JICOMS
EAI
DOI: 10.4108/eai.16-11-2022.2326107
Abstract
This article examines the challenges and success strategies of the printing industry in the context of changing customer demands and changing technology. This study focuses on the Indonesian printing industry and the Malaysian printing industry for comparison and validation. The benefits and objectives of this study are to determine the strategy and compare the Indonesian printing industry with the Malaysian printing industry. The results of this study indicate the existence of the printing industry, the challenges that are being experienced, and the strategy needed. The research results can be used by the government, the printing industry and other industries in predicting changing challenges and to survive and succeed in running a business.