Proceedings of the First Jakarta International Conference on Multidisciplinary Studies Towards Creative Industries, JICOMS 2022, 16 November 2022, Jakarta, Indonesia

Research Article

Improving Batik Depok Motif Design By Implementing Color Trend Forecast In Ajbura Trajumas Indonesia

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  • @INPROCEEDINGS{10.4108/eai.16-11-2022.2326054,
        author={Pratiwi  Kusumowardhani and Pingki  Indrianti and Rachmawaty  Rachmawaty},
        title={Improving Batik Depok Motif Design By Implementing Color Trend Forecast In Ajbura Trajumas Indonesia},
        proceedings={Proceedings of the First Jakarta International Conference on Multidisciplinary Studies Towards Creative Industries, JICOMS 2022, 16 November 2022, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={JICOMS},
        year={2022},
        month={12},
        keywords={batik design batik depok batik tradjumas visual elements indonesia trend forcast},
        doi={10.4108/eai.16-11-2022.2326054}
    }
    
  • Pratiwi Kusumowardhani
    Pingki Indrianti
    Rachmawaty Rachmawaty
    Year: 2022
    Improving Batik Depok Motif Design By Implementing Color Trend Forecast In Ajbura Trajumas Indonesia
    JICOMS
    EAI
    DOI: 10.4108/eai.16-11-2022.2326054
Pratiwi Kusumowardhani1,*, Pingki Indrianti1, Rachmawaty Rachmawaty1
  • 1: Politeknik Negeri Media Kreatif
*Contact email: pratiwi@polimedia.ac.id

Abstract

Today the development of batik designs is an endeavor for many Batik Depok industries to keep up with lifestyle changes and to continue their existence. Batik Ajbura Trajumas, a Small Medium Enterprise (SMEs) in Depok, needs to explore more batik design to improve the lack of variation of the existing motifs since established in 2016. This study aims to design Batik Depok motifs in Ajbura Trajumas, focusing on color implementation of Indonesian Trend Forecasting (ITF) 2021/2022. The design method uses an approach of design thinking phases of the Hasso Platner Institute (HPI) Stanford model, comprising Empathize, Define, Ideate, Prototyping, and Evaluate. The implementation of trends in Batik Tradjumas produces four color themes of styles, including The Exploration (sporty-arty off-beat style), The Exploitation (dramatic-style), The Spirituality (exotic-classic elegant style), and The Essentiality (feminine-casual-style). This research presents innovations of Batik Depok in the form of new motif colors, especially in Batik Ajbura Tradjumas.