Social Media and Its Role in Encouraging Individual Willingness to Mobilize Against Sexual Violence in Academia

The number of sexual abuse cases experienced by women in the education sector and victim blaming culture that still happen in Indonesia have motivated a lot of organizations focused in equality for women to begin the campaign movement. The objective of the campaign was to raise awareness on abuse cases experienced by women, the culture of victim blaming experienced by the majority of victims, and invitation to participate in moving against violence against women. Campaign messages are no longer only delivered through mainstream media, but also through social media. Most campaigns even focused on using social media in the dissemination of their messages. Instagram, as one of the most popular social media platforms today, is widely used to disseminate information about violence against women in academia. This study aims to find out the role of Instagram in encouraging individual willingness to mobilize against sexual violence in academia. This study is a quantitative research and data is obtained through survey using questionnaire. Based on the result of this study, it is known that image content was found to have the highest influence on willingness, while hashtags content had the least. Furthermore, there was a difference between male and female willingness to mobilize against sexual violence.