Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia

Research Article

Online Donation Behavior in Indonesia Through the Crowdfunding Site: A Study on the Instagram Account @kitabisacom

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  • @INPROCEEDINGS{10.4108/eai.16-10-2019.2304341,
        author={Edy  Prihantoro and Widiastiana Vista Wijaya and Susilowati Dyah K},
        title={Online Donation Behavior in Indonesia Through the Crowdfunding Site: A  Study on the Instagram Account @kitabisacom},
        proceedings={Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia},
        publisher={EAI},
        proceedings_a={ICA},
        year={2021},
        month={2},
        keywords={online donation behavior; account exposure; content project donation},
        doi={10.4108/eai.16-10-2019.2304341}
    }
    
  • Edy Prihantoro
    Widiastiana Vista Wijaya
    Susilowati Dyah K
    Year: 2021
    Online Donation Behavior in Indonesia Through the Crowdfunding Site: A Study on the Instagram Account @kitabisacom
    ICA
    EAI
    DOI: 10.4108/eai.16-10-2019.2304341
Edy Prihantoro1,*, Widiastiana Vista Wijaya1, Susilowati Dyah K1
  • 1: Magister Communication Science, Gunadarma University, Depok Indonesia
*Contact email: edipri@staff.gunadarma.ac.id

Abstract

Kitabisa.com, an Indonesian startup who is working on social enterprise. Crowdfunding can represent a fundamental transformation of the startup project, micro-enterprises and small and medium enterprises in accessing funding. To get the attention and action from reviews of those people, we need to create something that is compelling by building emotion into the media used such as Instagram, etc. To understand the success of an online donation project, research focuses on the various factors that influence behavior individuals in donating, such as trust, credibility and satisfaction, persuasion through website design, a factor demographic, socioeconomic, and other characteristic, donate online experience, awareness of donating. Based on the research results show that the latent variable frequency, duration, attention Instagram account access, the reputation of the initiator, the popularity of the project, the quality of project content, the credibility of the organization and donate online behavior is latent variables are valid and reliable. Frequency, duration, attention Instagram account access, the reputation of the initiator, the popularity of the project, the quality of project content, the credibility of the organization's positive influence on the behavior of online donating.