Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia

Research Article

Adaptation of Communication to Community-Based Tourism Towards Tourism 4.0

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  • @INPROCEEDINGS{10.4108/eai.16-10-2019.2304327,
        author={Bernadette Dian Nugraheni and Andre  Rahmanto and Ismi Dwi Astuti Nurhaeni},
        title={Adaptation of Communication to Community-Based Tourism Towards Tourism 4.0},
        proceedings={Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia},
        publisher={EAI},
        proceedings_a={ICA},
        year={2021},
        month={2},
        keywords={adaptive structuration theory; collaboration; innovation; community based tourism; tourism 40},
        doi={10.4108/eai.16-10-2019.2304327}
    }
    
  • Bernadette Dian Nugraheni
    Andre Rahmanto
    Ismi Dwi Astuti Nurhaeni
    Year: 2021
    Adaptation of Communication to Community-Based Tourism Towards Tourism 4.0
    ICA
    EAI
    DOI: 10.4108/eai.16-10-2019.2304327
Bernadette Dian Nugraheni1,*, Andre Rahmanto1, Ismi Dwi Astuti Nurhaeni1
  • 1: Department of Communication, Faculty of Social and Political Science, Universitas Sebelas Maret, Surakarta, Indonesia
*Contact email: bernadettediannugraheni@student.uns.ac.id

Abstract

In 2018, the Ministry of Tourism of the Republic of Indonesia stated that 70% of tourists both foreign and domestic tourists use digital media for booking and selling tourist trips; tourists who make online purchases by 51% are carried out by millennials. This condition reflects that Indonesia's tourism is ready for tourism 4.0. Thus, the Ministry of Tourism emphasizes the development of human resources to accelerate digital lifestyles. Therefore, Community Based Tourism (CBT), as a human resource at the local level, sustainable, needs to develop themselves through innovation and collaboration. Data was collected from the literature review of the last 5 years, observations and interviews to be able to see the initial communication structure and subsequent structural changes which allow and limit the innovations made by CBT. The results can be stated that in the management system of CBT, agents appropriate resources and rules, which were originally produced and then reproduced for deliberate adaptation through actions and interactions to achieve goals. The structure that is formed and precisely can help complete the goals of collaboration and bring about a continuous diffusion of innovation. Collaboration and innovation of CBT through cooperation in the promotion and development of tourism products with the government, Generasi Pesona Indonesia (Gen-PI), and academics is more done especially during tourism 4.0.