Influence of Female Media Information on Female Media Use Anxiety: Take a Survey of Weibo Users on Social Media as an Example

Social media is an important source of influencing women's self-perception and self-awareness. The dimensions of standards and requirements for women contained in women's topic information texts constructed by media will cause women's social comparative behaviors in relevant aspects, and its invisible pressure will lead to anxiety in the use of female media. This research combines quantitative research and qualitative research to study the relationship and main factors of ideal women's anxiety about female media use defined or presented by media. This paper selects the users of Sina Female, an official account with wide influence in the field of female's topics in Sina Weibo, as the interview subjects, and makes qualitative attribution analysis on the influencing factors of female media anxiety according to the grounded theory principle. The model includes perceived image information, perceived family and romantic information, perceived occupation stress information, social value, economic value, media stress, and media loyalty. According to the reliability test of the data with a sample size of 318 by SPSS20.0 and AMOS 20.0, the result shows all hypothesis are supported. The study found that perceived external image has the greatest impact on female media use anxiety. Women's perception of economic value is higher than that of social value, and women's anxiety about media use will also produce media loyalty.