Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia

Research Article

Radio in the Convergence Era: A Case Study of Bravos Digital Radio

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  • @INPROCEEDINGS{10.4108/eai.16-10-2019.2304283,
        author={Budhi Widi Astuti and Harliantara  Harliantara},
        title={Radio in the Convergence Era:  A Case Study of Bravos Digital Radio},
        proceedings={Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia},
        publisher={EAI},
        proceedings_a={ICA},
        year={2021},
        month={2},
        keywords={convergence; innovation diffusion; digital radio},
        doi={10.4108/eai.16-10-2019.2304283}
    }
    
  • Budhi Widi Astuti
    Harliantara Harliantara
    Year: 2021
    Radio in the Convergence Era: A Case Study of Bravos Digital Radio
    ICA
    EAI
    DOI: 10.4108/eai.16-10-2019.2304283
Budhi Widi Astuti1,*, Harliantara Harliantara2
  • 1: Faculty of Social and Communication Science, Universitas Kristen Satya Wacana, Indonesia
  • 2: Department of Communication Science, Universitas Dr. Soetomo, Surabaya, Indonesia
*Contact email: budhi.astuti@uksw.edu

Abstract

The political reformation in Indonesia in 1998 has resulted in extraordinary changes in the broadcasting system in Indonesia. The radio broadcasting industry has developed, including the private, public, community and subscription broadcasters. Coupled with the era of the rise of the internet and digital revolution, it results in a variety of significant changes in the radio broadcasting industry. In Jakarta, there was a radio broadcasting media which strives to exist in the current era of convergence named Bravos Digital Radio Jakarta. In their broadcasting activities, they combined internet technology to broadcast their superior programs. They chose to continue to exist in the current digital era by performing specific strategies determined by their management. This study aims to explain the strategies performed by the management of Bravos Digital Radio in facing the convergence era. This study was done in a qualitative manner with a case study of Bravos Digital Radio which used a strategy to incorporate internet technology into their broadcast activities. Innovation diffusion theory were used to elaborate the case. The theory could help explaining the Bravos Digital Radio management's readiness in facing the digital era and the strategies taken by the radio management. The primary data was obtained through observation, in-depth interviews with the management of Bravos Digital Radio Jakarta, and related literature studies.