Research Article
The Attributes of Customer Needs Tenun Ikat SME for Competitive Market in Indonesia
@INPROCEEDINGS{10.4108/eai.16-10-2019.163227, author={Rita Ambarwati and Andre Saputro and Wiwik Sulistiyowati}, title={The Attributes of Customer Needs Tenun Ikat SME for Competitive Market in Indonesia}, proceedings={Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia}, publisher={EAI}, proceedings_a={ICBLP}, year={2020}, month={2}, keywords={Quality Cost Delivery Safety Morale; Importance Performance Analysis; Small Medium Enterprise}, doi={10.4108/eai.16-10-2019.163227} }- Rita Ambarwati
Andre Saputro
Wiwik Sulistiyowati
Year: 2020
The Attributes of Customer Needs Tenun Ikat SME for Competitive Market in Indonesia
ICBLP
EAI
DOI: 10.4108/eai.16-10-2019.163227
Abstract
The development of economy in Indonesia will not be separated from the role of small and medium enterprises. Tenun Ikat industrial centers is one of a collection of tenun ikat artisans in Kediri that less can compete with other similar products. On the basis of problems that often occur in Small Medium Enterprise, related the fulfillment of customer satisfaction. This research provide the solution method of the selection criteria-based product development strategy of competitive advantage such as quality, cost, delivery, service, and morale. Method of collecting data with a detailed questionnaire on the Tenun Ikat customers and analysed by using Importance Performance Analysis based on the criteria of customer needs for competitive advantage. The results of this study indicate that the plot from the value of each attribute in a Cartesian diagram that influence customer satisfaction and support in winning market competition.
