Research Article
Research on the Application of Design Management in Brand Building
@INPROCEEDINGS{10.4108/eai.15-9-2023.2340886, author={Xinying Li and Xueliang Ma}, title={Research on the Application of Design Management in Brand Building}, proceedings={Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15--17, 2023, Xi’an, China}, publisher={EAI}, proceedings_a={ADDT}, year={2024}, month={1}, keywords={design management brand building brand value}, doi={10.4108/eai.15-9-2023.2340886} }- Xinying Li
Xueliang Ma
Year: 2024
Research on the Application of Design Management in Brand Building
ADDT
EAI
DOI: 10.4108/eai.15-9-2023.2340886
Abstract
Design management is a complex and extensive concept, which is to systemize, organize and institutionalize the business of the design department in order to make the activities of the design department more efficient. With the advent of the era of big data, the continuous development of Internet technology and the intervention of new media technology, the competition between enterprises is becoming increasingly fierce. As the symbol of the company and its products, the brand can pass on the corporate culture and its core values to consumers with a unique and intuitive image. The author introduces design management in the introduction and description of brand building, discusses the important role it plays in the process of brand building, analyzes the brand value, and puts forward suggestions and prospects for the future design management methods.
