Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15–17, 2023, Xi’an, China

Research Article

A Study of Visual Merchandising in Online Celebrity Sweet Shop from the Postmodern Perspective -Take "Holiland" Theme Dessert Shop as an example.

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  • @INPROCEEDINGS{10.4108/eai.15-9-2023.2340883,
        author={Mingzhi  Jiang and Ming  Zhao},
        title={A Study of Visual Merchandising in Online Celebrity Sweet Shop from the Postmodern Perspective -Take "Holiland" Theme Dessert Shop as an example.},
        proceedings={Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15--17, 2023, Xi’an, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2024},
        month={1},
        keywords={postmodernism; visual merchandising; consumerism; communication process; media},
        doi={10.4108/eai.15-9-2023.2340883}
    }
    
  • Mingzhi Jiang
    Ming Zhao
    Year: 2024
    A Study of Visual Merchandising in Online Celebrity Sweet Shop from the Postmodern Perspective -Take "Holiland" Theme Dessert Shop as an example.
    ADDT
    EAI
    DOI: 10.4108/eai.15-9-2023.2340883
Mingzhi Jiang1,*, Ming Zhao1
  • 1: Shenyang Jianzhu University
*Contact email: 542102801@qq.com

Abstract

Postmodernism, as the opposition of modernism, tells the dissatisfaction with modernism in a decentralized, diversified and anti-authoritative way. With the progress of technology and the upgrading of consumption, postmodernism has penetrated into every aspect of our lives. This paper attempts to analyze the characteristics of post-modernism, and then summarizes the visual merchandising model of online celebrity dessert shop under post-modernism by combining communication and psychology with the visual merchandising method of holiland theme dessert shop.