Research Article
A Study of Visual Merchandising in Online Celebrity Sweet Shop from the Postmodern Perspective -Take "Holiland" Theme Dessert Shop as an example.
@INPROCEEDINGS{10.4108/eai.15-9-2023.2340883, author={Mingzhi Jiang and Ming Zhao}, title={A Study of Visual Merchandising in Online Celebrity Sweet Shop from the Postmodern Perspective -Take "Holiland" Theme Dessert Shop as an example.}, proceedings={Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15--17, 2023, Xi’an, China}, publisher={EAI}, proceedings_a={ADDT}, year={2024}, month={1}, keywords={postmodernism; visual merchandising; consumerism; communication process; media}, doi={10.4108/eai.15-9-2023.2340883} }- Mingzhi Jiang
Ming Zhao
Year: 2024
A Study of Visual Merchandising in Online Celebrity Sweet Shop from the Postmodern Perspective -Take "Holiland" Theme Dessert Shop as an example.
ADDT
EAI
DOI: 10.4108/eai.15-9-2023.2340883
Abstract
Postmodernism, as the opposition of modernism, tells the dissatisfaction with modernism in a decentralized, diversified and anti-authoritative way. With the progress of technology and the upgrading of consumption, postmodernism has penetrated into every aspect of our lives. This paper attempts to analyze the characteristics of post-modernism, and then summarizes the visual merchandising model of online celebrity dessert shop under post-modernism by combining communication and psychology with the visual merchandising method of holiland theme dessert shop.
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