Design Evaluation of Campus Cultural and Creative Products based on Analytic Hierarchy Process Taking the design of Guangdong University of Finance and Economics as an example

Programs for campus cultural and creative design and development nowadays have a poor post-evaluation link. This study builds an evaluation model for campus cultural and creative product creation and quantitatively assesses several programmes for product development in accordance with the features and specifications of the produced goods. First, based on the theory of emotional design, the evaluation index system of campus cultural and creative product development was created by using literature research and other methods, breaking down the development into a number of indicators to be evaluated, using the hierarchical analysis method (AHP) to determine the weight value of each indicator, and finally arriving at a comprehensive score and ranking of each development. The accuracy of the ranking results was confirmed by the sales data of three campus cultural and creative product design solutions in order to increase the validity of the fundamental assessments of various campus cultural and creative product development strategies, to realize the convergence of cultural and economic benefits of campus cultural and creative products, and to offer fresh perspectives for the design evaluation research of campus cultural and creative products. The research findings, however, are rather limited because campuses in various countries have some variations in the connotation of culture.