Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15–17, 2023, Xi’an, China

Research Article

A Study of the Innovative Design and Transmission Path of Jinan Yellow River Culture from the Perspective of Neo-culture Creativity

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  • @INPROCEEDINGS{10.4108/eai.15-9-2023.2340878,
        author={Zhen  Zhang},
        title={A Study of the Innovative Design and Transmission Path of Jinan Yellow River Culture from the Perspective of Neo-culture Creativity},
        proceedings={Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15--17, 2023, Xi’an, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2024},
        month={1},
        keywords={neo-culture creativity; jinan yellow river culture; innovative design; transmission path},
        doi={10.4108/eai.15-9-2023.2340878}
    }
    
  • Zhen Zhang
    Year: 2024
    A Study of the Innovative Design and Transmission Path of Jinan Yellow River Culture from the Perspective of Neo-culture Creativity
    ADDT
    EAI
    DOI: 10.4108/eai.15-9-2023.2340878
Zhen Zhang1,*
  • 1: Shandong Xiehe University
*Contact email: 461422415@qq.com

Abstract

The state is positively advocating the connection of the traditional culture and cultural and creative products, so it is of great significance to integrate the Yellow River culture in Jinan cultural and creative products. At present, it is popular and such new trend of culture will affect the concept of the targeted audience potentially, which also carries forward the traditional culture. In this paper, the author applies the modern design ideas and methods to create the creative cultural products that could arouse emotional res-onance, bring the new vitality and values of the times of Jinan Yellow River culture, as well as explore the Jinan Yellow River cultural and creative products and effective transmission path from the perspective of the neo-culture creativity.