Research Article
The Influence of Social Media Big Data on the Online Drama Series Communication
@INPROCEEDINGS{10.4108/eai.15-9-2023.2340868, author={Yiching Hsieh and Chaochun Shen}, title={The Influence of Social Media Big Data on the Online Drama Series Communication}, proceedings={Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15--17, 2023, Xi’an, China}, publisher={EAI}, proceedings_a={ADDT}, year={2024}, month={1}, keywords={online drama series culture industry the knockout streaming douyin weibo}, doi={10.4108/eai.15-9-2023.2340868} }- Yiching Hsieh
Chaochun Shen
Year: 2024
The Influence of Social Media Big Data on the Online Drama Series Communication
ADDT
EAI
DOI: 10.4108/eai.15-9-2023.2340868
Abstract
The paper focuses on the online drama in the cultural industry. From Adorno and Benjamin's theory of the social function of mass culture, the online drama can be a reflection of the social phenomenon. Taking the example of the online drama "The Knockout" as an example, through social media big data analyze, the communication influence brought by the online drama combined with social media. Using the big data of Douyin and Weibo, we explore the influence of the online drama "The Knockout" in the network communication, social value, cultural identity and social discussion. Through research, there is a positive correlation between the social media on the propagation of the online drama.
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