Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15–17, 2023, Xi’an, China

Research Article

Research on AI Generative Video Principles from a Roland Barthes Semiotic Perspective

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  • @INPROCEEDINGS{10.4108/eai.15-9-2023.2340865,
        author={Xinxue  Liu and Lu  Peng and Huairen  Zhang},
        title={ Research on AI Generative Video Principles from a Roland Barthes Semiotic Perspective},
        proceedings={Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15--17, 2023, Xi’an, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2024},
        month={1},
        keywords={semiotics ai video sign systems roland barthes generative art},
        doi={10.4108/eai.15-9-2023.2340865}
    }
    
  • Xinxue Liu
    Lu Peng
    Huairen Zhang
    Year: 2024
    Research on AI Generative Video Principles from a Roland Barthes Semiotic Perspective
    ADDT
    EAI
    DOI: 10.4108/eai.15-9-2023.2340865
Xinxue Liu1, Lu Peng1,*, Huairen Zhang1
  • 1: Beijing Institute of Fashion Technology
*Contact email: 772596833@qq.com

Abstract

In the field of AI generative art, the public usually focuses on algorithms, data, and technology, but less on interpreting its essence from a semiotic perspective. Based on Roland Barthes' semiotic theory, the article takes AI video as a case study to delve into the semiotic system and decoding process therein, and to verify the applicability and explanatory power of semiotic analysis in understanding AI video. The article also explores the future development direction of human designers in this field, providing them with new thinking paths and methods. By focusing on semiotics, the meaning and expression of AI artworks and the interaction between technology and humanity can be better revealed.