Research Article
Research on AI Generative Video Principles from a Roland Barthes Semiotic Perspective
@INPROCEEDINGS{10.4108/eai.15-9-2023.2340865, author={Xinxue Liu and Lu Peng and Huairen Zhang}, title={ Research on AI Generative Video Principles from a Roland Barthes Semiotic Perspective}, proceedings={Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15--17, 2023, Xi’an, China}, publisher={EAI}, proceedings_a={ADDT}, year={2024}, month={1}, keywords={semiotics ai video sign systems roland barthes generative art}, doi={10.4108/eai.15-9-2023.2340865} }- Xinxue Liu
Lu Peng
Huairen Zhang
Year: 2024
Research on AI Generative Video Principles from a Roland Barthes Semiotic Perspective
ADDT
EAI
DOI: 10.4108/eai.15-9-2023.2340865
Abstract
In the field of AI generative art, the public usually focuses on algorithms, data, and technology, but less on interpreting its essence from a semiotic perspective. Based on Roland Barthes' semiotic theory, the article takes AI video as a case study to delve into the semiotic system and decoding process therein, and to verify the applicability and explanatory power of semiotic analysis in understanding AI video. The article also explores the future development direction of human designers in this field, providing them with new thinking paths and methods. By focusing on semiotics, the meaning and expression of AI artworks and the interaction between technology and humanity can be better revealed.
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