Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15–17, 2023, Xi’an, China

Research Article

Research on Innovative Design of Tourist Souvenirs in Luoyang Museum Based on Analytic Hierarchy Process

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  • @INPROCEEDINGS{10.4108/eai.15-9-2023.2340845,
        author={Ze  Shi and Sastra  Laoakka},
        title={Research on Innovative Design of Tourist Souvenirs in Luoyang Museum Based on Analytic Hierarchy Process},
        proceedings={Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15--17, 2023, Xi’an, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2024},
        month={1},
        keywords={luoyang museum souvenir analytic hierarchy process innovative design},
        doi={10.4108/eai.15-9-2023.2340845}
    }
    
  • Ze Shi
    Sastra Laoakka
    Year: 2024
    Research on Innovative Design of Tourist Souvenirs in Luoyang Museum Based on Analytic Hierarchy Process
    ADDT
    EAI
    DOI: 10.4108/eai.15-9-2023.2340845
Ze Shi1, Sastra Laoakka1,*
  • 1: Mahasarakham University
*Contact email: Hugna.studio@gmail.com

Abstract

Innovating the design of tour souvenirs in Luoyang Museum can accelerate the spread of Luoyang culture and promote the development of cultural industries in Luoyang. In this paper, the current situation and shortcomings of tour souvenirs in Luoyang Museum are sorted out, as the souvenirs in Luoyang Museum are innovated and redesigned on a basis of the current consumer demands for tour souvenirs. The weighted value of factors affecting consumers' purchase of tour souvenirs are calculated by using analytic hierarchy process, and the first-level criteria, the second-level criteria and the comprehensive weight ranking are obtained. The single-level weights of the first-level criteria are 0.12, 0.50, 0.07 and 0.31 respectively. By using the weight ranking, the emphasis of innovative design of tour souvenirs in Luoyang Museum are gained, and the design ideas and innovative design methods are provided for designers according to the numerical values, which can provide reference for innovative design of tour souvenirs in museums.