Research Article
Research on the Design Changes of Korean Online Shopping Under the Influence of Consumer Motivation——Focusing on Kakao Live Commerce and Naver Live Commerce
@INPROCEEDINGS{10.4108/eai.15-9-2023.2340835, author={Kaibin Xing and Albert Young Choi}, title={ Research on the Design Changes of Korean Online Shopping Under the Influence of Consumer Motivation------Focusing on Kakao Live Commerce and Naver Live Commerce}, proceedings={Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15--17, 2023, Xi’an, China}, publisher={EAI}, proceedings_a={ADDT}, year={2024}, month={1}, keywords={consumer motivation live commerce online shopping design kakao live commerce naver live commerce}, doi={10.4108/eai.15-9-2023.2340835} }- Kaibin Xing
Albert Young Choi
Year: 2024
Research on the Design Changes of Korean Online Shopping Under the Influence of Consumer Motivation——Focusing on Kakao Live Commerce and Naver Live Commerce
ADDT
EAI
DOI: 10.4108/eai.15-9-2023.2340835
Abstract
With the rapid development of modern networks, the consumption patterns of modern consumers are constantly changing. The researchers believe that both the generation of consumption patterns and the changes in the design of online shopping platforms are related to the consumer motivations that consumers also change under the changes in social conditions. Based on consumer motivation and visual design, this study studies the changes in Korean consumers' consumption psychology in a sudden change in the consumption environment, and explores the changes in consumers' consumption patterns based on such changes. By drawing practitioners' attention to the key psychological factors behind the social effect and design effect, it provides a psychological basis for the advancement of future online shopping design and helps designers make designs that are more in line with consumer psychology.
