Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15–17, 2023, Xi’an, China

Research Article

Virtual Reality and Metaverse Art Design

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  • @INPROCEEDINGS{10.4108/eai.15-9-2023.2340828,
        author={Liguo  Wen and Cailing  He},
        title={Virtual Reality and Metaverse Art Design},
        proceedings={Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15--17, 2023, Xi’an, China},
        keywords={virtual reality; vr; art and design; immersion in art; empathy},
  • Liguo Wen
    Cailing He
    Year: 2024
    Virtual Reality and Metaverse Art Design
    DOI: 10.4108/eai.15-9-2023.2340828
Liguo Wen1,*, Cailing He1
  • 1: Hebei Academy of Fine Arts university
*Contact email:


The article takes "virtual reality" as a starting point to explore the artistic design of the metaverse, as it is not only one of the core technologies of the metaverse but also a fundamental characteristic and function of metaverse art design. The immersion, interactivity, and creativity of virtual reality technology bear similarities to art. Although multisensory perception may be excluded in traditional theories of artistic imagination, according to contemporary research in neuroscience and imagery studies, the "sensation" created by it is easier to achieve a complete immersive effect compared to the "imagery" constructed by language and text, and the visual imagery brought by dramatic visuals, thus achieving empathy and ethical objectives. Based on this viewpoint, this article proposes a preliminary concept for metaverse art design: metaverse art design constitutes a unique user-generated content community, in which creators and experiencers collaborate to construct a world. In this community, the principle of empathy is considered as the core, and creators can instantly experience the feelings and emotions conveyed by all artistic designs through "empathy" technology, with the objective of confronting technological risks and safeguarding the beauty of humanity.