Research on the Application of Digital Media Art in Film and Television Works

This paper explores the innovative application of digital media art in film and television works, focusing on the integration of computer technology, information technology, and related technologies. The study analyzes the impact of digital media art on creativity, audience experience, and industry development through empirical data analysis, systems, models, and experiments. It examines various aspects of digital media art, including visual effects, digital scene construction, virtual characters, and animation, highlighting their ability to enhance visual experience, expand creative expression, and transform storytelling capabilities. The paper also acknowledges challenges such as technological updates, financial investment, and copyright protection associated with the application of digital media art. It suggests that continuous learning, adequate resource support, and strengthened copyright measures are necessary to address these challenges. Looking ahead, the future of digital media art lies in the integration of technology and art, deep learning and intelligence, cross-platform and interactive experiences, as well as the promotion of user-generated content and social media interaction. These developments will foster innovation and diversified expression in film and television works, enriching the audience's experience and enjoyment.