Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15–17, 2023, Xi’an, China

Research Article

Application of 3D Dynamic Design in Brand Image Design Under the Background of New Media

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  • @INPROCEEDINGS{10.4108/eai.15-9-2023.2340826,
        author={Jing  Ning},
        title={Application of 3D Dynamic Design in Brand Image Design Under the Background of New Media},
        proceedings={Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15--17, 2023, Xi’an, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2024},
        month={1},
        keywords={new media; 3d dynamic design; brand image design; visual communication},
        doi={10.4108/eai.15-9-2023.2340826}
    }
    
  • Jing Ning
    Year: 2024
    Application of 3D Dynamic Design in Brand Image Design Under the Background of New Media
    ADDT
    EAI
    DOI: 10.4108/eai.15-9-2023.2340826
Jing Ning1,*
  • 1: Fuzhou University
*Contact email: 1711364683@qq.com

Abstract

With the development of the Internet era and the improvement of 5G communication technology, artistic innovation can strike new sparks with the help of scientific and technological means, and also provide a good environment for the development and application of 3D dynamic design.The new visual trend has brought unprecedented impact to the traditional brand image design, and innovation is imminent, among which the transformation from static plane to dynamic and three-dimensional dynamic design is the main way of innovation.3D dynamic design stands out among many forms of media expression. It not only inherits the dynamic visual expression rules of traditional graphic design, but also integrates with visual, auditory and tactile senses through the means of animation, bringing stronger visual impact and richer interactive forms. It can convey simple and clear, timely and authoritative information data to the audience, and extend the emotion. As a new way of creation, 3D dynamic design will provide a new breakthrough point for brand image design, and provide more unexpected effects for brand visual information transmission and creative presentation.