Proceedings of the First International Conference on Democracy and Social Transformation, ICON-DEMOST 2021, September 15, 2021, Semarang, Indonesia

Research Article

Women Candidates, social media, and The Politicization of Religious Identity and Women Islamic Organizations in Indonesia’s 2019 Election

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  • @INPROCEEDINGS{10.4108/eai.15-9-2021.2315579,
        author={Muhammad  Mahsun and Tholkhatul  Khoir and Solkhah  Mufrikhah and Tika Ifrida Takayasa and Masrohatun  Masrohatun},
        title={Women Candidates, social media, and The Politicization of Religious Identity and Women Islamic Organizations in Indonesia’s 2019 Election},
        proceedings={Proceedings of the First International Conference on Democracy and Social Transformation, ICON-DEMOST 2021, September 15, 2021, Semarang, Indonesia},
        publisher={EAI},
        proceedings_a={ICON-DEMOST},
        year={2022},
        month={2},
        keywords={women candidate; piety; religious identity; women organization-islamic base; legislative election; indonesia},
        doi={10.4108/eai.15-9-2021.2315579}
    }
    
  • Muhammad Mahsun
    Tholkhatul Khoir
    Solkhah Mufrikhah
    Tika Ifrida Takayasa
    Masrohatun Masrohatun
    Year: 2022
    Women Candidates, social media, and The Politicization of Religious Identity and Women Islamic Organizations in Indonesia’s 2019 Election
    ICON-DEMOST
    EAI
    DOI: 10.4108/eai.15-9-2021.2315579
Muhammad Mahsun1,*, Tholkhatul Khoir1, Solkhah Mufrikhah1, Tika Ifrida Takayasa1, Masrohatun Masrohatun1
  • 1: Faculty of Social and Political Science, Universitas Islam Negeri Walisongo, Semarang, Indonesia
*Contact email: m.mahsun@gmail.com

Abstract

In the recent decade, most of the Indonesian politicians in Indonesia have become acquainted with the Internet and social media usage especially during campaigns in an election. Concerning this trend, some analyses have investigated the proliferation of social media used by presidential and vice-presidential candidates or the local head candidates in election. However, little attention has been directly to explore how women candidates of parliamentarian use social media as political strategies to mobilize electoral supports in the emerging democracy of Indonesia. By using qualitative method and the concept of political identity, this paper explores how women candidates using social media platform such as Facebook and Instagram by politicizing religious symbols and women organization-Islamic base in constructing piety in Islam to mobilize electoral supports in Indonesia’s 2019 legislative election. We argue that using social media platform to politicize religious identity supported by the large women organization-Islamic base can give a strategic advantage for women candidates in Indonesian electoral politics.