Research Article
Business Model Innovation with Design Thinking Approach at Bumdes Pagerwangi
@INPROCEEDINGS{10.4108/eai.15-9-2021.2315259, author={Reni Wijayanti and Nanda ravenska and Adhika B Nugroho}, title={Business Model Innovation with Design Thinking Approach at Bumdes Pagerwangi}, proceedings={Proceedings of the Third International Conference Administration Science, ICAS 2021, September 15 2021, Bandung, Indonesia}, publisher={EAI}, proceedings_a={ICAS}, year={2022}, month={1}, keywords={village; bumdes; design thinking; business model canvass}, doi={10.4108/eai.15-9-2021.2315259} }- Reni Wijayanti
Nanda ravenska
Adhika B Nugroho
Year: 2022
Business Model Innovation with Design Thinking Approach at Bumdes Pagerwangi
ICAS
EAI
DOI: 10.4108/eai.15-9-2021.2315259
Abstract
Villages have the opportunity to develop the community's economy, one of which is by managing BUMDes (Village Owned Enterprises). The number of BUMDes in West Java in 2020 was ranked fourth BUMDes with the highest number of BUMDes, which was 6,423. One of the regencies in West Java is West Bandung Regency (KBB), where KBB consists of 16 sub-districts and 165 villages). KBB has many potential resources. In fact, in developing BUMDes there are still obstacles that need to be overcome to be able to achieve the goals of BUMDes. Some of the problems that usually occur are communication, business unit management, lack of human resources, less than optimal utilization of potential village resources, and lack of community participation. As happened to one of the BUMDes in KBB, namely the BUMDes of Pagerwangi Village. The implementation of design thinking can build the innovation of the Bumdes Pagerwangi business model by providing added value to the value proposition elements, key activities and key resources. Bumdes Pagerwangi can implement improvements to systems within its organization first and then apply business model innovations starting with 3 priority BMC elements followed by 6 other elements customer segments, channels, customer relationships, revenue streams, key partners, and cost structure.