Research Article
How Is Career Development Model in Marketing Unit?
@INPROCEEDINGS{10.4108/eai.15-9-2021.2315249, author={Susan Uswatun Hasana and Abdul Rahman and Nefi Aris Ambar Asmara and Edah Jubaedah}, title={How Is Career Development Model in Marketing Unit?}, proceedings={Proceedings of the Third International Conference Administration Science, ICAS 2021, September 15 2021, Bandung, Indonesia}, publisher={EAI}, proceedings_a={ICAS}, year={2022}, month={1}, keywords={human resources marketing unit career development model}, doi={10.4108/eai.15-9-2021.2315249} }- Susan Uswatun Hasana
Abdul Rahman
Nefi Aris Ambar Asmara
Edah Jubaedah
Year: 2022
How Is Career Development Model in Marketing Unit?
ICAS
EAI
DOI: 10.4108/eai.15-9-2021.2315249
Abstract
The existence of human resources in the company has the same importance with the work itself. Because of human resources as a determining factor for a company, the competency of them to be an important aspect and a success key in achieving goals. This study focuses on PT Bank Negara Indonesia (Persero), Bandung College Branch Office. By using a qualitative method aimed to analyse career development and the obstacles faced in carrying out career development, the study results that there are several obstacles in improving the career of employees at the Marketing Department. On the other hand, the study highlights the existence of orderly and structured mechanism for employees so that employees can openly propose to carry out career development through promotion with predetermined requirements. As recommendation, it is needed a clear strategy related to mission and vision of company, so that the superior human resources to be achieved.
