Research Article
Communication Strategy in Increasing Compliance of Property Tax in Bandung City
@INPROCEEDINGS{10.4108/eai.15-9-2021.2315247, author={Adhli Al-Afwan Izwar and Abdul Rahman and Deddy Mulyadi and Edah Jubaedah}, title={Communication Strategy in Increasing Compliance of Property Tax in Bandung City}, proceedings={Proceedings of the Third International Conference Administration Science, ICAS 2021, September 15 2021, Bandung, Indonesia}, publisher={EAI}, proceedings_a={ICAS}, year={2022}, month={1}, keywords={communication communication strategy tax compliance property tax}, doi={10.4108/eai.15-9-2021.2315247} }- Adhli Al-Afwan Izwar
Abdul Rahman
Deddy Mulyadi
Edah Jubaedah
Year: 2022
Communication Strategy in Increasing Compliance of Property Tax in Bandung City
ICAS
EAI
DOI: 10.4108/eai.15-9-2021.2315247
Abstract
Compliance with paying taxes, especially property taxes, is a problem that is most often felt by the Bandung City Regional Revenue Agency (Bapenda). In the last three years, the tendency of the percentage of receipts on time or before due date year has never reached 80% of the achievement standard. Communication is an important factor in increasing public awareness, knowledge, and compliance. To address this issue, this study investigates the communication implementation strategy of Bapenda to Bandung City community by analyzing qualitatively the form, technique, message content, and the effect of communication to the Bandung City community. Using SWOT analysis, the communication implementation strategy used by the Bapenda is the SO strategy, where the Bandung City Bapenda integrates traditional communication models to become triggers for digital media, uses official digital media to communicate to the public, and empowers RW/RT administrators to become Bapenda’s communication agents.