The Influence of Financial Resources, Human Capital, Competitive Strategy and Innovation on Business Performance Of Business Actors In Binjai City, North Sumatra

One of the ways to improve performance is by use resources consisting of tangible resources and intangible resources, so this study explores financial resources , human capital, business strategies and innovations and the real effect on business performance of business actors in the city of Binjai, Sumatra. Utara. The purpose of this study is to investigate the effect of financial resources, human capital, competitive strategy and innovation on company performance. This study focuses on business actors who have been operating for more than five years in the city of Binjai as many as 88 respondents. This research method uses Partial Least Square. The findings of the influence of financial resources, especially from third party debt, human capital, business strategies and innovations have an effect on company performance in line with the theoretical literature and therefore it is concluded that financial resources, human capital, and innovation have a positive effect on the output and performance of the company and provide economic value for business actors, competitive strategy does not affect business performance.