Factor Analysis of The Digital Economy In The Villages

This study aims to describe the characteristics of economic growth in rural communities, determine significant factors, and provide alternatives to enhance economic growth through the digital economy. The research method used is quantitative using factor analysis and determination of the research locus and respondents using the Proportional Stratified Random Sampling technique. Data collection using questionnaires and interview and observation guidelines. The results of research conducted in three districts in Bandung Regency show that the Digital Economy formation model which previously consisted of 12 components can be reduced to only 4 factors in rural areas, namely the factors of community environmental conditions, communication processes, implementation of activities, and businessmen competence. The role that is considered influential and strategic for the development of the digital economy in rural areas is the all factor of formation in the digital economy. The competence of businessmen is indeed very diverse but business actors who want to learn to adapt to follow the development of digital technology will increase economic growth in their villages. Variable Discordance, Internet Networking, Immediacy, and Knowledge have a strong relationship to the four factors of the formation of the digital economy.