Proposed Acquisition and Customer Management Strategy For Titiktemu.Co.Id As An Online Consultation Marketplace Platform In Indonesia

Millennials are well-adapted technology users in their daily lives, values, life experiences, motivations, and purchasing behaviour in general (Moreno, Lafuente, Carreom, & Moreno, 2015). They are shopping for fun, seeking knowledge, freedom, problems breakout, and fantasy embodiment (Babin, Darden, & Griffin, 1994). As a marketplace for online consultation, the research objective is to analyse customers' characteristics and implementation plan for acquire and manage customers for titiktemu.co.id. Eighteen potential customers are the samples with qualitative methods. This research analyses STP, customer persona, marketing mix, competitor, and USP analysis. Furthermore, it formulated in strategy of customer journey, sales funnelling, and marketing mix. The acquisition strategies are Instagram content, online advertising, website, consultant rules, responsiveness, and collaboration. Furthermore, the retention strategies are formulated for systematic consultation, convenience, group chat, recommendation, and ease of booking and payment. There are consistency service standards and brand recalls for the new revenue and referral strategies.