Analyzing the Dissemination of the Myers-Briggs Type Indicator (MBTI) in China: A Case Study of Weibo and Xiaohongshu Texts

This study delves into the dissemination of the Myers-Briggs Type Indicator (MBTI) personality test on Chinese social media platforms, particularly Weibo and Xiaohongshu, unveiling the multifaceted socio-psychological drivers behind its popularity. An extensive analysis of social media posts reveals that MBTI has become a widespread cultural symbol among the youth, significantly impacting personal self-awareness, career planning, and interpersonal interactions.Employing a variety of communication and psychological theories, including Social Penetration Theory, Uncertainty Reduction Theory, Cognitive Dissonance Theory, Symbolic Convergence Theory, and Agenda-Setting Theory, the study explores the phenomenon of MBTI’s spread on Chinese social media platforms. The application of these theories elucidates how MBTI has emerged as a cultural and social phenomenon among Chinese youth, profoundly influencing individual behavior and social interactions.This comprehensive analysis not only enriches the theoretical understanding of MBTI's dissemination on Chinese social media but also provides insights for practical application. It highlights the crucial role of MBTI in the psychological development, social behavior, and cultural trends among contemporary Chinese youth, offering valuable guidance for psychologists, educators, and social media practitioners.