Proceedings of the 4th International Conference on Public Management and Intelligent Society, PMIS 2024, 15–17 March 2024, Changsha, China

Research Article

Research on Network Public Opinion Control Mechanism for College Students under the Background of Ideological and Political Education

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  • @INPROCEEDINGS{10.4108/eai.15-3-2024.2346434,
        author={Yijia  Wu and Yuxin  Xiao and Yunhong  Mu and Siying  Zhang and Lingzi  Zhang},
        title={Research on Network Public Opinion Control Mechanism for College Students under the Background of Ideological and Political Education},
        proceedings={Proceedings of the 4th International Conference on Public Management and Intelligent Society, PMIS 2024, 15--17 March 2024, Changsha, China},
        publisher={EAI},
        proceedings_a={PMIS},
        year={2024},
        month={6},
        keywords={student opinion management; ideological education influence; big data analysis},
        doi={10.4108/eai.15-3-2024.2346434}
    }
    
  • Yijia Wu
    Yuxin Xiao
    Yunhong Mu
    Siying Zhang
    Lingzi Zhang
    Year: 2024
    Research on Network Public Opinion Control Mechanism for College Students under the Background of Ideological and Political Education
    PMIS
    EAI
    DOI: 10.4108/eai.15-3-2024.2346434
Yijia Wu1,*, Yuxin Xiao1, Yunhong Mu1, Siying Zhang1, Lingzi Zhang1
  • 1: Sichuan University
*Contact email: wyjscu2003@163.com

Abstract

With the popularization of mobile internet and the widespread use of smartphones, the rise of self-media platforms has brought profound changes to the traditional media landscape and information dissemination methods. Against this backdrop, frequent incidents of public opinion in universities have attracted widespread attention to their governance. Taking Sichuan University as an example, this study aims to explore the characteristics of university network public opinion and the influence of ideological and political education on students' ideological concepts, as well as factors that may trigger public opinion incidents. Through investigating the internal public opinion monitoring mechanisms of universities, the study evaluates their scientificity and effectiveness and proposes suggestions to strengthen information collection, analysis, and establish flexible handling mechanisms, aiming to enhance the scientificity and effectiveness of public opinion management in universities. The study employs a binary logit regression model for data analysis and finds that students' support for network public opinion control is influenced by multiple factors, including cognitive levels, behavioral intentions, and ideological and political education. Furthermore, the results of the mediation effect test indicate that ideological and political education plays a significant mediating role in students' attitudes and behaviors towards network public opinion.