Proceedings of the 4th International Conference on Public Management and Intelligent Society, PMIS 2024, 15–17 March 2024, Changsha, China

Research Article

Historical Review of the Key Technologies of Brand Influence Monitoring of Large Enterprises

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  • @INPROCEEDINGS{10.4108/eai.15-3-2024.2346427,
        author={Guang  Chen and Chengcheng  Fu and Rui  Liu and Ruixin  Chen},
        title={Historical Review of the Key Technologies of Brand Influence Monitoring of Large Enterprises},
        proceedings={Proceedings of the 4th International Conference on Public Management and Intelligent Society, PMIS 2024, 15--17 March 2024, Changsha, China},
        publisher={EAI},
        proceedings_a={PMIS},
        year={2024},
        month={6},
        keywords={brand value; brand influence; monitoring},
        doi={10.4108/eai.15-3-2024.2346427}
    }
    
  • Guang Chen
    Chengcheng Fu
    Rui Liu
    Ruixin Chen
    Year: 2024
    Historical Review of the Key Technologies of Brand Influence Monitoring of Large Enterprises
    PMIS
    EAI
    DOI: 10.4108/eai.15-3-2024.2346427
Guang Chen1,*, Chengcheng Fu1, Rui Liu1, Ruixin Chen1
  • 1: State Grid Energy Research Institute Co. Ltd
*Contact email: chenguang@sgeri.sgcc.com.cn

Abstract

The key technologies of brand influence monitoring of large enterprises are mainly composed of financial media data collection, data processing and analysis, public opinion monitoring and research and judgment technologies. Among them, the data collection methods of the financial media shall mainly include three kinds: network crawler, API and third-party data collection; data processing and analysis technologies are divided into different technologies such as data pretreatment, data storage and data analysis; public opinion monitoring and analysis technologies mainly include public opinion analysis, data cleaning, automatic information collection, etc. With the help of the above technologies, large enterprises can evaluate and monitor their brand influence, provide effective tools for enterprises to enhance the brand value, expand the international influence of the brand, optimize the enterprise development environment, and provide important support for shaping a good corporate image.