Research on the Development Patterns of Shandong Urban Night Tourism in the Context of an Intelligent Society

This study investigates the developmental dynamics of nighttime tourism in Shandong cities within the context of a smart society. Employing a mixed research approach involving questionnaire surveys and in-depth interviews, the research captures a comprehensive understanding of the multifaceted impact of smart technology on nighttime tourism. Results reveal that the advent of a smart society has profoundly propelled the industry, fostering innovation and enhancing visitor experiences. Professionals, government officials, smart technology representatives, and nighttime tourism participants exhibit positive attitudes toward the integration of smart technologies, particularly innovations such as smart navigation systems and virtual experiences. The study proposes strategies for sustainable development, emphasizing collaborative innovation, optimized policy support, increased public participation, and the prioritization of safety and privacy. This study contributes valuable insights and recommendations for the advancement of nighttime tourism in the digital era, aiding the industry in meeting challenges and achieving sustainable growth.