Proceedings of the 4th International Conference on Public Management and Intelligent Society, PMIS 2024, 15–17 March 2024, Changsha, China

Research Article

Exploring the Impact of Artificial Intelligence Literacy on Green Innovation

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  • @INPROCEEDINGS{10.4108/eai.15-3-2024.2346401,
        author={Jie  Cheng and Xin  Yang and Harcharanjit Singh Mahinder  Singh and Bo  Wang and Fei  Liu and You  Li},
        title={Exploring the Impact of Artificial Intelligence Literacy on Green Innovation},
        proceedings={Proceedings of the 4th International Conference on Public Management and Intelligent Society, PMIS 2024, 15--17 March 2024, Changsha, China},
        publisher={EAI},
        proceedings_a={PMIS},
        year={2024},
        month={6},
        keywords={artificial intelligence literacy green information system green innovation},
        doi={10.4108/eai.15-3-2024.2346401}
    }
    
  • Jie Cheng
    Xin Yang
    Harcharanjit Singh Mahinder Singh
    Bo Wang
    Fei Liu
    You Li
    Year: 2024
    Exploring the Impact of Artificial Intelligence Literacy on Green Innovation
    PMIS
    EAI
    DOI: 10.4108/eai.15-3-2024.2346401
Jie Cheng1,*, Xin Yang2, Harcharanjit Singh Mahinder Singh3, Bo Wang1, Fei Liu1, You Li1
  • 1: Anhui Xinhua University
  • 2: School of General Education
  • 3: Universiti Teknologi Malaysia
*Contact email: chengjie@graduate.utm.my

Abstract

This study explores the relationship between artificial intelligence literacy and green innovation, particularly within the context of growing sustainability concerns. It highlights the moderating influence of green information systems. An online questionnaire survey was administered to manufacturing enterprises certified by ISO 14001 in order to investigate these dynamics. A Structural equation modelling was used to carefully evaluate 288 responses in total. The results demonstrate how artificial intelligence literacy has a significant impact on green innovation and how the presence of green information systems affects how artificial intelligence literacy and green innovation interact. This study provides crucial insights for Malaysian manufacturing companies regarding the fundamental elements that propel green innovation practices.