Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha, China

Research Article

Research on teaching reform and innovation of e-commerce course for economic and management majors based on OBE concept

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  • @INPROCEEDINGS{10.4108/eai.15-3-2024.2346196,
        author={Qiuxiang  Yi},
        title={Research on teaching reform and innovation of e-commerce course for economic and management majors based on OBE concept},
        proceedings={Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15--17, 2024, Changsha, China},
        publisher={EAI},
        proceedings_a={ECIT},
        year={2024},
        month={5},
        keywords={obe education concept; electronic commerce course; innovation ability},
        doi={10.4108/eai.15-3-2024.2346196}
    }
    
  • Qiuxiang Yi
    Year: 2024
    Research on teaching reform and innovation of e-commerce course for economic and management majors based on OBE concept
    ECIT
    EAI
    DOI: 10.4108/eai.15-3-2024.2346196
Qiuxiang Yi1,*
  • 1: Anhui Sanlian University
*Contact email: 171785501@qq.com

Abstract

E-commerce, as a required course for major of economic management, has the characteristics of strong practicality and wide scope. Based on the OBE education concept, the use of ChaoXing XueXitong to carry out online and offline combination of teaching means; Integrate the latest achievements of ideological, political and disciplinary development into the teaching content; By adopting flexible teaching methods such as thematic discussion and scenario simulation, the classroom teaching of E-commerce course is combined with after-school tutoring (Q&A), after-class exercises, practical teaching and innovation and entrepreneurship education, so as to continuously improve the e-commerce practice and innovation ability of students majoring in economics and management.