Research Article
Research on the influencing factors of human computer interaction on consumers' impulsive mobile shopping intention
@INPROCEEDINGS{10.4108/eai.15-3-2024.2346187, author={Jiale Du and Cailing Wang and Junhong He}, title={Research on the influencing factors of human computer interaction on consumers' impulsive mobile shopping intention}, proceedings={Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15--17, 2024, Changsha, China}, publisher={EAI}, proceedings_a={ECIT}, year={2024}, month={5}, keywords={human computer interaction impulsive mobile shopping intentions flow experience psychological resistance}, doi={10.4108/eai.15-3-2024.2346187} }- Jiale Du
Cailing Wang
Junhong He
Year: 2024
Research on the influencing factors of human computer interaction on consumers' impulsive mobile shopping intention
ECIT
EAI
DOI: 10.4108/eai.15-3-2024.2346187
Abstract
Artificial intelligence technology and big data are widely used in mobile shopping, and the impact of human-computer interaction on consumer behavior has also received widespread attention from scholars. This study is based on the SOR(stimuli-organism-response) theory and proposes a theoretical model of human-computer interaction influencing consumers' impulsive mobile shopping intention, and conducts a questionnaire survey and empirical study on 279 mobile shopping consumers. The study finds that perceived personalization, perceived responsiveness, and perceived enjoyment have a positive effect on flow experience and consumers' impulsive mobile shopping intention; flow experience plays a mediating role in the relationship between perceived personalization, perceived responsiveness, perceived enjoyment and consumers' impulsive mobile shopping intention; and the mediating effect between perceived personalization, perceived responsiveness, perceived enjoyment and consumers' impulsive mobile shopping intention is still significant under the moderation of psychological resistance
