Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha, China

Research Article

Research on the influencing factors of human computer interaction on consumers' impulsive mobile shopping intention

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  • @INPROCEEDINGS{10.4108/eai.15-3-2024.2346187,
        author={Jiale  Du and Cailing  Wang and Junhong  He},
        title={Research on the influencing factors of human computer interaction on consumers' impulsive mobile shopping intention},
        proceedings={Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15--17, 2024, Changsha, China},
        publisher={EAI},
        proceedings_a={ECIT},
        year={2024},
        month={5},
        keywords={human computer interaction impulsive mobile shopping intentions flow experience psychological resistance},
        doi={10.4108/eai.15-3-2024.2346187}
    }
    
  • Jiale Du
    Cailing Wang
    Junhong He
    Year: 2024
    Research on the influencing factors of human computer interaction on consumers' impulsive mobile shopping intention
    ECIT
    EAI
    DOI: 10.4108/eai.15-3-2024.2346187
Jiale Du1, Cailing Wang1, Junhong He1,*
  • 1: Guangdong University of Technology
*Contact email: hjhlv@163.com

Abstract

Artificial intelligence technology and big data are widely used in mobile shopping, and the impact of human-computer interaction on consumer behavior has also received widespread attention from scholars. This study is based on the SOR(stimuli-organism-response) theory and proposes a theoretical model of human-computer interaction influencing consumers' impulsive mobile shopping intention, and conducts a questionnaire survey and empirical study on 279 mobile shopping consumers. The study finds that perceived personalization, perceived responsiveness, and perceived enjoyment have a positive effect on flow experience and consumers' impulsive mobile shopping intention; flow experience plays a mediating role in the relationship between perceived personalization, perceived responsiveness, perceived enjoyment and consumers' impulsive mobile shopping intention; and the mediating effect between perceived personalization, perceived responsiveness, perceived enjoyment and consumers' impulsive mobile shopping intention is still significant under the moderation of psychological resistance