Research on the construction of digital marketing grid for enterprises

At present, enterprises are facing many challenges in the process of Internet marketing, including the problems of marketing effect is not obvious and product delivery is slow. To address these challenges, this article proposes a refined grid marketing approach. The digital marketing grid divides the market into small areas and combines precise user profiles and personalized marketing strategies to achieve precise positioning and personalized services for different user groups. This paper first analyzes the problems existing in current Internet marketing, and then introduces the basic principles and implementation steps of refined grid marketing, including market division, user profile establishment, personalized content push, etc. Finally, this article verifies the effectiveness of digital marketing grids through case analysis and provides prospects for their future development.