Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha, China

Research Article

Female consumers’ acceptance and functional demand for 3D virtual shoe fitting room in the context of online shopping

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  • @INPROCEEDINGS{10.4108/eai.15-3-2024.2346173,
        author={Luying  Cao and Pouline Chai Lin  Koh and Sook Khuan  Wong},
        title={Female consumers’ acceptance and functional demand for 3D virtual shoe fitting room in the context of online shopping},
        proceedings={Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15--17, 2024, Changsha, China},
        publisher={EAI},
        proceedings_a={ECIT},
        year={2024},
        month={5},
        keywords={3d virtual fitting; shoe virtual try-on; online shopping; shoe purchasing; functional demand},
        doi={10.4108/eai.15-3-2024.2346173}
    }
    
  • Luying Cao
    Pouline Chai Lin Koh
    Sook Khuan Wong
    Year: 2024
    Female consumers’ acceptance and functional demand for 3D virtual shoe fitting room in the context of online shopping
    ECIT
    EAI
    DOI: 10.4108/eai.15-3-2024.2346173
Luying Cao1,*, Pouline Chai Lin Koh2, Sook Khuan Wong3
  • 1: Huizhou University
  • 2: Taylor’s University
  • 3: Saito University College
*Contact email: 907472547@qq.com

Abstract

This research aims to identify the needs among Chinese female customers when purchasing shoes online from the perspective of comfort, functionality, aesthetic, practicability, authenticity, individualization, and interactivity. The data was collected from 384 Chinese female consumers in the Pearl River Delta in Guangdong province and analyzed in SPSS. The results confirmed the difficulties when consumers purchase shoes online. The factors that can affect consumers' willingness of using 3D shoe fitting and their functional requirements of 3D virtual shoe fitting room were also confirmed. This study proposes that contribute to develop virtual fitting technology and e-commerce retailing, it brings huge potential commercial prices value and help to achieve maximum economic benefits