Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha, China

Research Article

Innovative applications and strategies of AIGC technology in cross-border e-commerce practice course

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  • @INPROCEEDINGS{10.4108/eai.15-3-2024.2346156,
        author={Yang  Lu},
        title={Innovative applications and strategies of AIGC technology in cross-border e-commerce practice course},
        proceedings={Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15--17, 2024, Changsha, China},
        publisher={EAI},
        proceedings_a={ECIT},
        year={2024},
        month={5},
        keywords={artificial intelligence generated content cross-border e-commerce educational technology teaching innovation student engagement},
        doi={10.4108/eai.15-3-2024.2346156}
    }
    
  • Yang Lu
    Year: 2024
    Innovative applications and strategies of AIGC technology in cross-border e-commerce practice course
    ECIT
    EAI
    DOI: 10.4108/eai.15-3-2024.2346156
Yang Lu1,*
  • 1: Guangdong University of Science and Technology
*Contact email: luyang1@gdust.edu.cn

Abstract

This paper explores the application of Artificial Intelligence Generated Content (AIGC) in the Cross-Border E-commerce Practice Course, highlighting its transformative role in educational reform and its profound implications in the e-commerce industry. By detailing AIGC's practical implementation, the study illustrates how it not only redefines teaching methods but also significantly enriches course content, aligning it more closely with real-world e-commerce practices. The findings emphasize AIGC's effectiveness in modernizing cross-border e-commerce education and its role in bridging the gap between theoretical learning and practical application in the e-commerce sector. The paper concludes with implications for educational practices, offering valuable insights for educators on integrating AIGC into their teaching, thereby enhancing the relevance and applicability of e-commerce education in today's rapidly evolving digital marketplace.